It's the GREAT AMERICAN SLEEP-OFF!
Right here for the first time anywhere!
OVALTINE vs. COCOMALT!
For years Ovaltine has had the ring all to themselves, never needing to knock out any competitors. All of that has changed now that an upstart has jumped into the fray.
Welcome COCOMALT to the ring!
Click on image to see it larger. (SOURCE: The American Magazine, October 1936)
You be the judge great American consumer! You declare the winner...though I'm not really sure how you're going to do it if you get knocked out by each product. Hey, it's not my problem.
Just remember folks, take caution when getting ready for bed. Do not drink and drive.
Let the SLEEP-OFF BEGIN!
The R. B. Davis Company was located in Hoboken, New Jersey.
R.B. Davis Sales Co. The distribution company arm for R.B. Davis Co. of Hoboken. It sold and distributed Cut-Rite Waxed Paper (Davis did not make the waxed paper; Automatic Paper Machinery Company, Hoboken was the manufacturer) in the late 1920s and 1930s as well as the main products: Davis Baking Powder, Davis Dry Yeast Baking Powder and Cocomalt. (SOURCE: Hoboken Historical Museum)
Cocomalt was not only sold as a sleep aid, oh no, it was also sold to kids to give them energy. What if when you wanted the little dears to go to bed you gave them Cocomalt and instead of sleeping they wanted to jump off a waterfall?
Click on image to be able to read it.
Click on image to see it larger. (SOURCE: Boy's Life, August 1940)
Mind you, this is not the first battle the R. B. Davis company fought. Here they had a battle for Cocomalt. Here they had one for their baking powder.
So folks, grab your pillows and battle it out.
Posts
I remember uncle Fred on junior frolics instructing us to make a paste of small amount of milk, stir in cocomalt, and stir, and then fill glass with milk, circa 1951.
ReplyDeleteUncle Fred on Junior Frolics? That sounds interesting. I'll have to look that up. I've never heard of it.
DeleteI have found an old cookbook,paperbook, entitled" The Little Book of Excellent Recipes" mystery chef. It mention cocomalt many times and we were very curious.The book is from 1934. Some things are very cute, things we would never do now. Cute little book
ReplyDeleteThis sounds promising. If you post it let me know. Or if you want to share any of it here I'll post it.
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